Email Marketing & Transactional

Send Marketing Emails via Dashboard or Transactional Emails via API

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Transactional Email That’s Scalable

Marketing Email That’s Simple

Whether it’s transactional email at scale by secure SMTP and API or bespoke marketing emails that are beautiful and professional the ClickSend email product has your business email needs covered.

Access all of these features with ClickSend’s Email Marketing and Transactional product.

What’s the difference between marketing email and transactional email?

The difference between these two distinct types of business email can be defined in a few ways. It can be the way you use the ClickSend platform to send those emails; by API, SMTP or via our dashboard using email marketing templates. It can be the content or nature of the email; a commercial message to a group or information on a one-to-one basis.

Marketing Email

Any email sent where the objective is primarily commercial. Messaging or content that’s ultimately trying to elicit a transaction of some description; buy a product or service, join a loyalty program or just to nurture leads through a sales funnel. Marketing email is often sent to a database of prospects or customers and must always have an Unsubscribe function. Marketing email campaigns are created via the ClickSend dashboard by using templates and sending to a contact list.

  • New product launches
  • Newsletters
  • Updates
  • Promotions and offers

Transactional Email

Generally, automated one-to-one emails are considered transactional, like a purchase confirmation email after an e-commerce transaction. The content is information-based, that is completing some transaction process the recipient has started. Transactional email is sent to individuals as opposed to groups and is generally sent via API integration.

  • Purchase confirmations
  • Password resets
  • Delivery notifications
  • Account creation notifications

Why use ClickSend Email?

The ClickSend API

Integrate and send via SMTP or API in minutes. Our SMTP relay setup and SMTP APIs provide a customisable integration approach for your transactional email. With live 24/7 support and multiple development frameworks and client libraries you’ll be sending in no time.

The ClickSend Dashboard

The online dashboard is incredibly simple to use and has 100s of email templates in various categories, so no matter what your email marketing objectives are ClickSend Email has you covered. And within the dashboard you can also access all the other ClickSend products like SMS, Voice, Post and more.

Industry Leading Deliverability

Don’t disappoint your customers with late or undelivered emails. ClickSend Email has industry leading 97% email delivery rates.

Measure Success

Use the reporting tools to track how ClickSend Email is generating real business value. Monitor delivery performance and response rates via our super simple, yet advanced reporting and analytics.

Custom Integration

ClickSend Email can be integrated into pretty much any pre-existing business solution. Let us know what you would like to achieve, and we’ll have you sending emails in no time!

Standard Features Included

  • Reliable – 100% uptime SLA guarantee

  • Accessible and free 24/7 support

  • Lightning fast message delivery,

  • High performance – send to thousands in seconds

  • Deliver to all countries globally

  • Customise from address

  • Real-time message status monitoring

  • Secure 256-bit SSL

  • Upload from CSV or Excel file for bulk email campaigns

  • We automatically handle opt-outs for marketing campaigns

  • Bulk email service

  • Free replies

  • No setup fees

  • No hidden charges

  • Free low credit warning

  • Optional auto top-up

  • Free delivery reports

  • Free customisation

  • No setup required. Be up and running in minutes.

  • Flexible prepaid and postpaid payment options available


Free accounts and free advice. We can’t wait to see what you create.

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