An SMS messaging service can be used to great effect to operate competitions and polls, which in turn build brand preference and exposure for your business or product. Why is SMS the perfect tool?
Almost everyone has a mobile phone, and in contrast to postal and email addresses and home telephone line numbers, most people keep the same mobile number indefinitely. Competitions run over SMS can build brand equity and also drive sales, allowing the business owner to build customer loyalty, gather information about their customer base, and to enhance relationships for long term gain.
SMS Competition solutions can be valuable in the following ways:
- Improve customer loyalty
- Increase customer retention
- Maximise purchases
- Enhance brand recognition and association
- Influence brand switches
- Attract consumers
How do competitions achieve this? Polls and competitions, particularly those carried out via an SMS messaging service, drive consumer responses. Most campaigns are time sensitive, and competitions are a great way to encourage your audience to act. These competitions drive virtual traffic to online stores and foot traffic to bricks-and-mortar stores. In the form of polls, promotions, specials, and prize giveaways, SMS competition solutions are fully automated and responses are tracked and analysed for future reference.
With an SMS messaging service, your competition information is delivered simultaneously and may be sent instantaneously or pre-scheduled. Additionally, consumers prefer mobile text messaging as the ideal mode of communication. It’s a win-win.
Contact us at Clicksend today to learn more about how SMS competition solutions can work for you.