Customer service and customer support are perhaps a business’s highest priority. Without customer satisfaction, a business enterprise of any kind will be doomed to fail; word of mouth counts for a lot and a bad review will follow a company for far longer than all the great reviews combined.
Facilitating customer support and service over as many channels as possible is simply good business practice. Many times, consumers are unavailable or unwilling to talk on the phone (particularly to make a complaint) and are not always present to be able to send or receive an email. This is where SMS customer service is invaluable.
SMS customer service is quite simple. Customers are able to send a simple test message to a specific and dedicated virtual number. An enquiry, feedback, or request for a support ticket will be received by the business and forwarded either to an email or help desk system where it can subsequently be addressed and actioned.
It is estimated that ninety percent of SMS messages are read within a few minuted of receipt; this is far higher than for email or any other messaging mode. Response rate is maximised with SMS as well. The vast majority of consumers own and use a mobile phone on a daily basis.
Simplify life for your business and also for your customers, and invest in personalised SMS to customers and SMS customer service and support. Consumers, on the whole, far prefer this mode of communication to email and telephoning – and happy customers equal a successful business.