Text Messaging for Competitions & Polls
Use text messaging to drive consumer engagement through competitions and polls.
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Increase Engagement with SMS Polls and Competitions
An SMS messaging service can be used to great effect for operation of competitions and polls, which in turn builds brand preference and exposure for your business or product.
Why Use Text Messaging for Competitions and Polls
Almost everyone has a cell phone, and in contrast to postal addresses, email addresses and home telephone line numbers, most people keep the same cell number indefinitely. Competitions run over SMS can build brand equity and also drive sales, allowing you to build customer loyalty for your brand, gather information about their customer base, and to enhance relationships for long term gain.
Benefits of Polling Your Customers Through Text Message
SMS Competitions can be valuable drivers for the following benefits:
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Improved customer loyalty
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Increased customer retention
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Maximised purchases value and volume
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Enhanced brand recognition and association
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Generate new customers and leads
How do competitions achieve this? Polls and competitions, particularly those carried out via an SMS messaging service, drive consumer responses. Most campaigns are time sensitive, and competitions are a great way to encourage your audience to act for fear of missing out. Plus these days everyone has an opinion, why not offer a reward for your target audience to share their ideas with you in order to improve your brand?
You can use text message competitions to drive virtual traffic to online stores and foot traffic to brick-and-mortar stores. Or use your other marketing formats to drive people to SMS with a competition designed to help build your SMS Opt-In list, allowing you to reach more people with your next text message marketing campaign.
How to Build Your SMS Opt-In List with Competitions
Using SMS keywords and shortcodes you can make opting into your SMS database easy. No matter what marketing medium you use - billboards or outdoor ads, television, radio, display - tell people to send a keyword to your short code in return for a chance to win a prize.
Ensure that you create a punchy, concise call to action of the format:
Text {KEYWORD} to {SHORT CODE} to {purpose}
For example, on your advertising you say:
Text PETROL to 123567 for your chance to win your fuel paid for a year.
When someone texts the SMS keyword, the autoresponder can reply that they've gone into the draw and include an opt-in for other promotions, eg:
Thanks for entering! You’ve gone into the draw, to be drawn 02/05. Text YES to receive exclusive promotions and offers.
Once your customers responds YES, they will be added to your marketing database to grow your audience and ultimately customers, transactions and revenue.
Set and Forget SMS Competitions and Polls
For polls, promotions, specials, and prize giveaways, SMS competition solutions can be fully automated and responses are tracked and analysed for future reference.
Send polls as a one-off SMS blast, like for market research polls to determine which products to develop.
Or send them in response to a trigger like post-purchase [text message surveys], including NPS surveys, using SMS keywords and an autoresponder. Set up different responses for customers who give an NPS rating of:
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0-6 (detractors)
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7-8 (passives)
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9-10 (promoters)
Marketing Surveys and Polls by SMS: Autoresponder Templates
Once your prospect has opted in to participate, have these templates sent by autoresponder.
SMS Market Research Example
Market Research Example SMS Follow up
NPS Text Message
NPS Response: Promoters - Ask For a Review
NPS Response: Detractors
NPS Response: Passives
With an SMS messaging service, your poll or competition information is delivered simultaneously and may be sent instantaneously or pre-scheduled. You know your message will be opened and responded to much faster than email. Additionally, many consumers prefer mobile text messaging as their ideal mode of communication. It's a win-win situation.
Let's Get Started with Competition SMS Marketing
Contact us at ClickSend today to learn more about how SMS competition solutions can work for you.