Transactional Email API

Send targeted messages whenever your customers complete an action by integrating with the ClickSend Transactional Email API.

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The Simplest Way To Keep Your Customers and Suppliers Informed

Send your informational emails programmatically through the ClickSend transactional email API. With ClickSend it's super easy, should you want to set and forget your recurring messaging.

What Is Transactional Email?

Transactional emails, also known as triggered emails, are automated emails sent after a particular action or transaction has been performed. Transactional messages tend to have high open rates because they often contain information that the recipient needs to read and are personalised. Experian found they receive “8x more opens and clicks than any other type of email and can generate 6x more revenue”. Transactional emails are sent through an SMTP relay or programmatically through APIs.

Examples of transactional emails are; cart abandonment, order confirmation, shipping confirmation, customer feedback, password resets. Transactional emails help you sell, upsell and boost engagement and are fully automated.

Reasons To Use the ClickSend API For Your Transactional Email Messaging

How Are Transactional Emails Used?

Transactional emails tend to be informational in nature. Examples of transactional email messages include:

Password Resets and Two-Factor Authentication

Transactional email is an important tool for account security messages, including password reset emails and email two-factor authentication.

Make it effortless for your customers to sign-up to an account secured by two-factor authentication or to request a new password.

Did you know you can also use the ClickSend transactional SMS service to give your contacts the option to be contacted by SMS? Check out our transactional SMS API

Order Confirmations and Shipping Updates

Let's face it - it's impossible to scale your business if you have to send out a unique email to every customer confirming their purchase and giving updates for order dispatch, shipping and delivery. Utilise the ClickSend transactional email API to populate unique order data for each transaction and automate all of your transaction and order communications.

Welcome Emails - Account Creation

Automate your account creation/activation messages, welcome/onboarding messages through our transactional email API, or rely on our Bulk Email Service to send transactional email blasts to notify your clients and suppliers of important changes that may affect them. This include changes to terms of use/terms of service, privacy policies or information around change of management or ownership.


Get in contact with ClickSend today and access our transactional email API and find out how easy it is to integrate your transactional messaging.

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