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SMS for Retail Businesses

Text Messaging for Retail Businesses

Manage your retail business smarter using text message notifications and communication integrations.

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Get Ahead with Retail SMS Text Messaging

With the popularity of eCommerce, retail industries are forced to stay ahead of the curve to survive. Clever marketing is critical to the success of any retail enterprise, and SMS marketing makes use of mobile messaging.

Maison Delilah Clearance

MMS for Retail Example Maison Delilah Sale

Get up to 50% off clearance dresses by Maison Delilah. This weekend only. Hurry, sizes are limited!.

Hi Sadie, as a VIP member at Surge Clothing, we wanted you to be first to know about the Delilah clearance sale this weekend. Up to 50% off last season dresses. Get in early as sizes sell out fast! To opt out reply STOP
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Use MMS to show off images of your products to entice customers to visit.

Hey Basil, confirming your shift tomorrow at the CBD store from 10am until 5pm. If you're unable to make it, please let me know ASAP. Cheers, Darryl.

Darryl.

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Use text messaging to communicate rosters and more to staff in the quickest, most effective medium.

SMS text messaging has fast become the world’s quickest growing channel for communication, with its use rising exponentially in recent years. Using retail SMS marketing methods are an economical and easy to implement way for retailers of all kinds to communicate with their customer base, staff, suppliers, couriers, and other relevant contacts.

Benefits of SMS Marketing for Retail Stores

SMS to Advertise Retail Promotions Example JeansEast

Retail SMS campaigns have genuine cut through

With open and read rates above 90% SMS gets noticed and with everyone holding a phone that campaign coupon will always be on hand to be redeemed. Use retail text messaging to:

  • Get promotions created and delivered quickly; have overstocked items and want to do a quick campaign to help shift them? Get an SMS campaign out to your database in minutes and have confidence it will be received and read - and ClickSend's analytics will verify this for you!

  • Send time bound coupons that are always on hand; tangibly increase footfall with time-limited campaigns that require the customer to show the message on their phone to redeem.

  • Keep customers informed in the easiest way possible; let customers know when new stock has arrived or if an order is on its way, update customers on store opening and closing times especially around holidays.

Bonus: check out our comprehensive holiday marketing guide - with helpful tips that can be applied to any marketing campaign, but especially useful if you've left your Christmas campaigns a little late.

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How to Build Your SMS Marketing Database in Retail Stores

Example JeansEast Using Signage and a Shortcode for Opt-ins

Point of Sale SMS Opt-Ins

Get customers to opt in to marketing at your retail store point of sales. You could have a sign telling people to send a message to your dedicated shortcode to opt in, in return for an incentive like a discount on future products. Or have your sales assistants encourage customers to sign up for a loyalty program, which will let them know of future sales.

Example of Using a Signup Form to Grow Opt-in Database

Drive Signups with Retail Sales Advertising

Do you use other methods of advertising, like television, radio, outdoor signage, online display advertising or social media? Use a call to action directing customers to opt in to great sales offers with your SMS shortcode and watch your database grow.

Some Useful Text Message Templates for the Retail Industry

Entice more visits and sales with messaging that actually gets read (and engagement to boot).

SMS Messages for Sale/Promotions

Hi {first name}, it's [campaign name] time once again. Get [promotion] off [product] until [date]. Get in quick because stock is limited. You don't want to miss out! [Company].

Text Messaging for Retail Product Launches

Hey {first name}, new season [product] has arrived. Be the first to get your hands on [product] before they sell out. [Company].

Text Message Notifications for Restocked Items

Hey {first name}, just letting you know that the {product} you wanted is back in stock. Reply YES if you'd like us to pop it on hold for you to collect, or POST for us to arrange postage to you. Kind regards, {company}.

SMS Opt-In Confirmations

Hi {first name}, thanks for joining our VIP club. To welcome you to the team, here's a [proportion] off discount code: [CODE]. Happy shopping! [Company].

Automated SMS Receipt

Hi {first name}, thanks for shopping with [company], we hope you enjoy your new {product}. Click here to access your receipt {link}. We look forward to serving you next time. [Company].

Feedback or SMS Product Survey

Hi {first name}, thanks for your purchase of {product}. Let us know what you think of it with a review here {link} and help others with their decision making. For your effort, we'll give you [incentive] toward your next shop with us. [Company].

Use retail text messaging solutions to give your sales a boost, maximise profit during peak times and simplify communications processes internally.

Improve Store Productivity with Retail Text Messages

Send Retail SMS to Alert Staff about Stocktake

Using an SMS gateway like ClickSend you can increase the productivity of your retail stores recurring tasks:

  • Arrange and manage staff rosters

  • Fill vacant roster slots quickly

  • Send shift reminders to staff

  • Manage stock ordering

  • Manage deliveries

  • Confirm online orders

  • Automate business reporting and scheduling

Check out our integrations page for hundreds of no-code integrations that will shave time off your day and in turn benefits your retail stores by reducing operational costs.

Retail SMS Alerts Integrations

Get even more out of your existing applications by automating processes that are repetitive. ClickSend integrates directly with lots of software applications like Zoho CRM and indirectly with thousands via Zapier.

Zoho CRM and ClickSend Integration for Automated Retail SMS

Hi Kaylee, your click-and-collect order #200916 from JeansEast is ready for collection in-store during store hours. Your order and store hours can be viewed at smsu.io/xxxxxx.

Hi Andrea, we're happy to inform you that we're back in stock of rose gold finger spinners. You can visit in-store or buy online now.

Hi Fatima, we'd like to inform you that the repair of your tri-fold smartphone is complete and it's ready for collection. Details can be found at smsu.io/xxxxxx.

Furthermore, you can automate internal processes like rostering; automate communications to staff when rosters are published and ensure that shifts are filled.

Let's Get Started with SMS for Retailers

Sign up for your ClickSend account today and find out how easy it is to get ahead with retail store text messaging.

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