How to apply
You'll need to complete a Sender Agent application with Google. Registration takes up to 12 weeks, so the sooner you start the better.
Need a hand with the process? We can walk you through it.
Rich Communication Services
Build trust with verified messages
RCS is the next generation of business messaging – built to make your messages more trusted, measurable and engaging than standard SMS. Same platform. Same price. Bigger impact.
What is RCS?
“Your customers are getting harder to reach – and more suspicious of unknown numbers. RCS fixes that by giving your business a verified, branded sender profile complete with your logo, business name and a Google-verified tick. They know it's you before they read a word.”
You'll also get read receipts, giving you full visibility into when messages are opened, not just delivered. So you can stop guessing, start optimising.
No extra cost, no new software.
7x
higher CTR compared to standard SMS
42%
more engagement vs SMS in case studies
79%
more likely to trust a verified sender
3x
higher response rates than unbranded SMS
The smarter choice for serious businesses
Earn your customers' trust
SMS scams are on the rise – but 79% of consumers are more likely to trust a verified sender than an unknown one.
Drive higher engagement
Verified senders get up to 7× higher CTRs than standard SMS. When customers trust who's messaging them, they're more likely to open, read and act.
Optimise your performance
RCS read receipts tell you when messages are opened – not just delivered. So you can measure engagement and time follow-ups with real data.
Turn every message into a brand moment
Every RCS message arrives with your logo, name and brand colours – building recognition and authority with every send.
Built for businesses where trust and visibility are non-negotiable
For industries where every message matters – especially telecommunications, financial services, healthcare, real estate and legal. Ideal for sending:
OTP and verification messages
Promemoria per appuntamenti
Order confirmations and alerts
Important customer notifications
High-trust marketing campaigns
Are you ready for RCS?
RCS will soon be live and ready for your business. Here's what determines your eligibility.
Country
The US, Canada, UK, France, Germany, and Spain are good to go. Several other regions have partial support - Check out our help docs for full list. Australia isn't currently supported for RCS - but watch this space.
Carrier
Your customers' mobile carrier needs to support RCS. The good news – coverage is expanding fast across all supported regions.
Handset
Both Android and iOS support RCS – via Google Messages on Android, and natively from iOS 18 onwards. For handsets that aren’t eligible, messages automatically fall back to SMS – no gaps in delivery.
Get this info together so you’re ready to roll:
Company details and brand assets
Privacy policy and terms and conditions
Sender ID ownership confirmation
Sample message content and use cases
Frequently asked questions about RCS messages
Most businesses don't know RCS is already live at ClickSend. Register now and be verified, trusted and sending before your competitors catch up.
What is RCS messaging?
RCS (Rich Communication Services) is business messaging with your name, logo, and a verified badge attached, so customers know it's really you. It replaces the plain-text, unknown-number experience of standard SMS.
Is RCS available in my country?
RCS is live and provisionable across supported regions. See the full list above, or get in touch to check your specific market.
How much does it cost to get started?
There's no price difference between sending an RCS message and an SMS message. Setup costs can vary by region.
How long does approval take?
Timelines vary by carrier and market. We handle the paperwork and manage the process with the carrier on your behalf.
What happens if a customer's phone doesn't support RCS?
Your message falls back to SMS automatically, so there's no gap in communication either way.
Does my iPhone support RCS messages?
Yes. Since iOS 18 (September 2024), every iPhone supports RCS Business messages natively. On devices running iOS 17 or earlier, ClickSend falls back to standard SMS automatically, with no loss of deliverability. Learn more about RCS on iPhone.
Are RCS messages available in France?
Yes. RCS is already live in France, and coverage is expanding steadily across the main French carriers. Contact our team to check RCS eligibility across your contact base.
Can I send RCS messages from my existing ClickSend SMS API?
Yes. ClickSend RCS is built into your existing SMS API: no migration, no new software. If you already send SMS through our REST API, you can switch on RCS messages on the same endpoints within minutes. API SMS
What happens if my customer cannot receive RCS messages?
No RCS message is ever lost. ClickSend falls back to standard SMS automatically for every recipient who is not eligible, whether that is an unsupported handset, an unsupported carrier or a region without coverage. You run one campaign and the platform adapts the format to each recipient.
How long does it take to activate RCS messages on my account?
Registering your RCS sender agent with Google can take up to 12 weeks. Our RCS team guides you through every step to keep that timeline as short as possible. Start your application today.
Are RCS Business messages GDPR compliant?
Yes. As with all our SMS solutions, ClickSend processes your RCS message data in line with GDPR and French regulations (CNIL). RCS opt-outs are handled automatically and data encryption is built into the platform.
What is the difference between RCS Business messaging and person-to-person RCS?
Person-to-person RCS (P2P) lets private individuals exchange rich content with each other. RCS Business (A2P) is the professional version: your company sends verified, branded and interactive messages at scale, from a Google-verified sender profile, with detailed engagement metrics. That is what ClickSend offers.
RCS is live. Are you in?
Most businesses don't know RCS is already live at ClickSend. Register now and be verified, trusted and sending before your competitors catch up.
Fill in the form with your name and correct email address.
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