Get Ahead with Retail SMS Text Messaging
With the popularity of eCommerce, retail industries are forced to stay ahead of the curve to survive. Clever marketing is critical to the success of any retail enterprise, and SMS marketing makes use of mobile messaging.
Use MMS to show off images of your products to entice customers to visit.
Use text messaging to communicate rosters and more to staff in the quickest, most effective medium.
SMS text messaging has fast become the world’s quickest growing channel for communication, with its use rising exponentially in recent years. Using retail SMS marketing methods are an economical and easy to implement way for retailers of all kinds to communicate with their customer base, staff, suppliers, couriers, and other relevant contacts.
Benefits of SMS Marketing for Retail Stores
Retail SMS campaigns have genuine cut through
With open and read rates above 90% SMS gets noticed and with everyone holding a phone that campaign coupon will always be on hand to be redeemed. Use retail text messaging to:
Get promotions created and delivered quickly; have overstocked items and want to do a quick campaign to help shift them? Get an SMS campaign out to your database in minutes and have confidence it will be received and read - and ClickSend's analytics will verify this for you!
Send time bound coupons that are always on hand; tangibly increase footfall with time-limited campaigns that require the customer to show the message on their phone to redeem.
Keep customers informed in the easiest way possible; let customers know when new stock has arrived or if an order is on its way, update customers on store opening and closing times especially around holidays.
Bonus: check out our comprehensive holiday marketing guide - with helpful tips that can be applied to any marketing campaign, but especially useful if you've left your Christmas campaigns a little late.
How to Build Your SMS Marketing Database in Retail Stores
Point of Sale SMS Opt-Ins
Get customers to opt in to marketing at your retail store point of sales. You could have a sign telling people to send a message to your dedicated shortcode to opt in, in return for an incentive like a discount on future products. Or have your sales assistants encourage customers to sign up for a loyalty program, which will let them know of future sales.
Drive Signups with Retail Sales Advertising
Do you use other methods of advertising, like television, radio, outdoor signage, online display advertising or social media? Use a call to action directing customers to opt in to great sales offers with your SMS shortcode and watch your database grow.
Some Useful Text Message Templates for the Retail Industry
Entice more visits and sales with messaging that actually gets read (and engagement to boot).
SMS Messages for Sale/Promotions
Text Messaging for Retail Product Launches
Text Message Notifications for Restocked Items
SMS Opt-In Confirmations
Automated SMS Receipt
Feedback or SMS Product Survey
Use retail text messaging solutions to give your sales a boost, maximise profit during peak times and simplify communications processes internally.
Improve Store Productivity with Retail Text Messages
Using an SMS gateway like ClickSend you can increase the productivity of your retail stores recurring tasks:
Arrange and manage staff rosters
Fill vacant roster slots quickly
Send shift reminders to staff
Manage stock ordering
Confirm online orders
Automate business reporting and scheduling
Check out our integrations page for hundreds of no-code integrations that will shave time off your day and in turn benefits your retail stores by reducing operational costs.
Retail SMS Alerts Integrations
Get even more out of your existing applications by automating processes that are repetitive. ClickSend integrates directly with lots of software applications like Zoho CRM and indirectly with thousands via Zapier.
Furthermore, you can automate internal processes like rostering; automate communications to staff when rosters are published and ensure that shifts are filled.
Let's Get Started with SMS for Retailers
Sign up for your ClickSend account today and find out how easy it is to get ahead with retail store text messaging.