Automated SMS for Annual Events
While some enjoy birthdays and others dread them, remembering an annual event like a birthday or anniversary signals that your business cares about your clients. In demonstrating that you remember events that are unique to your customers, you are able to give a personalised experience for your customers, driving loyalty to your brand.
Birthday messages can be a wonderful marketing tactic that can not only make your customers feel all warm and fuzzy, driving loyalty, but gives you the perfect opportunity for another marketing touchpoint. In doing so, you can drive more transactions through sending recipients an offer or gift.
Why Use SMS For Birthday Marketing?
Get ahead of the competition with text messaging for your birthday marketing campaigns. Check out some of the reasons why SMS marketing is so effective.
SMS and MMS are the most cost effective and customisable ways to directly deliver your birthday marketing messages at scale. With the ClickSend marketing platform you can create birthday automations so once in place you just sit back and watch your customers get delighted.
SMS has reported open rates of 98%, well above other mediums like email, and SMS messages essentially have a guaranteed read rate, since you can’t exactly delete a message without looking at it multiple times.
There is also much less creative resource required, unlike email or direct mail there’s no long waiting time for designs to be mocked up or campaigns to be printed, just decide what your message and birthday present is and get it scheduled in.
If you want to get more creative, then the MMS format is perfect. You can directly send a gift card or coupon in image or GIF formats and the recipient will always have it on them - who isn’t always within arms reach of their phone?
Benefits Of Using SMS For Birthday Reminders
We can quickly set up your birthday campaign and have it scheduled in and automated.
Your birthday messages are delivered within seconds; our SMS gateway can send thousands
of messages in seconds.
Receive delivery notifications for all your messages and see in real time whether any of your
links have been clicked.
Most of us don’t leave the house without our mobile phone, in fact it’s probably within
arms-reach 24/7. Besides meeting face-to-face or calling your customers to wish them
a Happy Birthday, there is no more direct way to communicate your birthday message whilst
ensuring the message is delivered straight into the right hands, at the right time.
Email and physical mailboxes can get swamped with spam and junk mail (or worse: bills!),
but as your customers have opted-in you know they’re getting your highly personalised birthday message.
Text messaging is a very affordable tool to ensure your message reaches your audience,
especially compared to printed birthday material.
Let’s Get Started
ClickSend Birthday Marketing is a custom solution, please get in touch with our support team so we can set this up for you. We will need to know the message you would like to send and the date format you would like to use for this automation, and that’s it.